Tourist apartment management: the boom in holiday rentals in 2025

Gestión de apartamentos turísticos: el auge del alquiler vacacional en 2025

Tourist apartment management has become a key aspect of the growth of holiday rentals in Spain:

According to the Survey of Occupancy in Non-Hotel Tourist Accommodation (EOAT) published by the National Institute of Statistics (INE)2025 closed with a record high of more than 146 million overnight stays in accommodation such as tourist apartments, campsites and rural tourism.

This represents a 3% increase on 2024reflecting a clear trend: more and more travellers are choosing holiday apartments over other traditional options.


🏡 Tourist apartments, the driving force behind growth

Within this type of accommodation, tourist apartments have been one of the most popular formats.

In December 2025, overnight stays in apartments grew by 9,4%driven in particular by international tourism, with medium-long stays of around 5 nights per traveller..

This shows that today's travellers are looking for:

  • Flexibility
  • Comfort
  • Private spaces
  • More authentic experiences

💰 What does this mean for owners?

These figures are not just statistics: they represent a real opportunity for those who own property in tourist areas such as Nerja. In destinations like Nerja, management of tourist apartments is key to standing out.

A well-managed holiday rental allows you to:

✅ Maximise annual profitability

A market with more overnight stays means more demand and better occupancy rates, especially in the mid and low seasons.

✅ Better financial planning

With a professional model, owners do not have to improvise: they can rely on reports, forecasts and control over the property's performance.

✅ Adaptation to growing international tourism

Foreign visitors are the ones who spend the most nights in this type of accommodation, which increases the value of the flat as an investment.


📊 Professional management: the real differentiating factor

The key is not just to have a tourist flat, but to manage it properly..

Specialised management provides:

  • Price optimisation according to actual demand
  • Greater visibility on international portals
  • Better ratings thanks to consistent service
  • Reduction in gaps between bookings
  • Regulatory and tax compliance

In a growing sector, the difference between a profitable apartment and one that is not usually lies in the management. Good management of tourist apartments allows you to maximise occupancy.


🧘 Peace of mind: the benefit most valued by owners

Beyond financial returns, many owners highlight another key point:

the peace of mind that comes with delegating to professionals

Managing a holiday apartment involves:

  • Check-in and check-out
  • Cleaning and maintenance
  • 24/7 guest service
  • Incident resolution
  • Calendar and price management
  • Communication in several languages

When all this is in the hands of an expert team, the owner can enjoy their investment without any worries.


🌍 Nerja and the Costa del Sol: a destination in line with the trend

The growth of non-hotel tourism confirms that destinations such as Nerja continue to gain momentum, especially among travellers looking for:

  • Good weather all year round
  • Apartments with views and terraces
  • Natural and cultural surroundings
  • More authentic local experiences

This makes holiday homes an increasingly solid asset. In this context, the management of tourist apartments is becoming increasingly important, not only to improve profitability, but also to ensure well-maintained accommodation and a positive experience for the traveller. For many owners, having a professional team means peace of mind, continuous maintenance and more stable planning throughout the year, especially in a tourist market that continues to grow according to INE data.


📌 Conclusion: 2025 marks an ideal scenario for owners

The record number of overnight stays in non-hotel accommodation in 2025 is no coincidence: it is confirmation of a change in tourism.

Holiday apartments continue to grow because travellers prefer them... and because, with good management, they are also a very beneficial option for owners:

  • More profitability
  • More control
  • More peace of mind
  • Fewer worries

At casasol.holiday we work to ensure that your property is not just accommodation, but a safe and well-maintained investment.

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